I’m building Software AI.
I’m building Software AI.
The name of our first product is ‘Market Fit’
🚀 Before launch, people may say they like your product, feature, offer, or campaign.
But after launch, they may ignore it, not buy, not trust it, or stop using it.
⚠️ That gap is where launch mistakes happen.
🔍 As you may have guessed, "Market Fit" helps founders and PMs find product-market fit — by predicting why users may ignore it, not buy, distrust it, or stop using it.
🧪 Current stage: early beta testing.
I’m creating free Launch Risk Reports for teams launching something soon. Each report includes the main risks, assumptions, confidence level, and the next test to run. 📩 If you want one, send me what you’re launching.
Path so far
A short arc—not a résumé dump. Dates are approximate where early work overlapped.
Mar 2026 – Present
Founder · Software AI
Gothenburg, Västra Götaland County, Sweden · Remote Building Software AI, an AI startup focused on helping teams make better product and launch decisions. Our first product is "Market Fit". 🔍 "Market Fit" helps founders and PMs find product-market fit — by predicting why users may ignore, not buy, distrust, or stop using what they launch. The problem we’re focused on: 🚀 Before launch, people may say they like a product, feature, offer, or campaign. But after launch, they may not sign up, not buy, not trust it, or stop using it. ⚠️ That gap creates wasted time, weak launches, and false confidence. 🧪 Current stage: early beta testing. I’m creating free Launch Risk Reports for teams launching products, features, offers, campaigns, or pricing changes. Each report includes the main risks, assumptions, confidence level, and the next test to run.