Founders don't need more adjectives. They need one clear sentence a customer would repeat.
Candice leads marketing for early teams from Toronto, usually coming in before there's a formal brand guide—sometimes before there's a name. She starts with customer language pulled from interviews, not competitor screenshots.
She's worked on SaaS launches, founder personal brands, and community programs where the best content came from members, not the marketing team.
Her process is deliberately low-ceremony: shared doc, weekly async feedback, ship the landing page before the slide deck.
Path so far
A short arc—not a résumé dump. Dates are approximate where early work overlapped.
2019 – present
Marketing lead & launch writer
Positioning, launch copy, and founder storytelling for early B2B and community products.
2015 – 2019
Content & brand, agency and in-house
Campaign work for SaaS clients; shifted toward startup launches after one too many generic rebrand projects.
On StartCoLink
Launches and events Candice has shared with the community.