Launch week isn't magic. It's ten small bets you can measure by Friday.
Demi helps Austin-based founders and a handful of remote teams figure out distribution before they hire a growth team. She keeps a public doc of what worked—and what flopped—in community-led launches.
Her background is operator-heavy: she ran launch programs at two seed startups where the CEO still wrote the first outbound emails. She still thinks founders should stay close to early customers longer than feels comfortable.
On StartCoLink she hosts occasional GTM clinics and shares teardown notes from real launch posts in the community.
Path so far
A short arc—not a résumé dump. Dates are approximate where early work overlapped.
2021 – present
Growth operator & advisor
Community-led GTM, launch sequencing, and early sales motion design.
2017 – 2021
Head of growth, seed-stage SaaS (×2)
Built outbound, community, and partner channels from zero to repeatable pipeline.
On StartCoLink
Launches and events Demi has shared with the community.