A launch identity should survive the first hire who isn't a designer—that's the test.
Erin works from Portland with seed-stage teams on visual identity, marketing sites, and launch assets. She packages deliverables so founders can extend the system themselves—Notion docs, component libraries, and realistic photo direction.
She avoids trend-chasing aesthetics that age in a year. Most of her references come from print and editorial design, which shows up in the typography and spacing choices she pushes clients toward.
She's active on StartCoLink when teams share launches—often leaving specific, constructive feedback on hierarchy and readability rather than generic praise.
Path so far
A short arc—not a résumé dump. Dates are approximate where early work overlapped.
2021 – present
Brand & product designer
Identity, launch creative, and marketing systems for early SaaS teams.
2017 – 2021
Design lead, small agency studio
Brand and web projects for startups; left to focus on product-stage clients only.