If the UI needs a tooltip to explain what to do next, the layout already lost.
Phoenix works with seed-stage teams in London and remotely across Europe. Most engagements start when a founder has traction in a spreadsheet but the product still reads like an internal tool.
She prefers working in the open: shared Figma files, annotated flows, and weekly critique sessions with the whole team—not a big reveal at the end. Recent work includes discovery flows for StartCoLink and launch pages for two SaaS betas.
Before going independent, she spent four years on a product design team where she owned onboarding for a community platform.
Path so far
A short arc—not a résumé dump. Dates are approximate where early work overlapped.
2020 – present
Independent product designer
End-to-end UX for SaaS, community, and founder-facing tools.
2016 – 2020
Senior product designer, community platform
Led onboarding and profile experiences for a fast-growing membership product.
On StartCoLink
Launches and events Phoenix has shared with the community.